WEB OPTIMIZATION is a robust method to drive evergreen traffic on the top of the funnel, whereas search engine advertisements are a highly cost-effective strategy to drive conversions at the backside of the funnel.
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In less than a decade, search engine marketing, or SEM for short, has grown to change into the most popular digital promoting medium on the planet.
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Keywords are the foundation of search engine marketing. One of the most enduring misconceptions about search engine advertising is that whomever has the largest advertising budget wins.
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