William K. Halpin
You know an interesting fact that around 60% of customers rarely or never purchase from English-only websites.
Shocking as it may look, another important fact is that almost 73% of customers like to buy a product or service from a webpage that offers information in their language.
So why limit your business and miss out on your sales opportunities from other audiences?
In this article, we shall discuss tips for building a website that is Multilingual with the help of a website builder.
But before that, remember to get a domain and hosting package that is reliable and helps you enhance your online presence.
Why is it a good idea to have a multilingual webpage?
Usually, exclusive multilingual websites are built to target niche audiences, and based on that, the type of website is built. But don’t let it be a limitation, as multilingual web pages help in connecting with your audience better.
For instance, if your business is based in a tourist location, and you want people from across the globe to have a chance to check your business out, especially when they are visiting your tourist location, then the question is how will they feel connected to you over other competitive options?
Simple, all you need is to create your website products and content available in their native language, which they find relatable over the standard English language.
You need to finalise the scope of your business and the level of the customer base you want to target and then determine the languages the webpage should be available in.
There are various reliable website builders available, which can help you in creating a multilingual site. So, if you are planning to create a multilingual online store, here are some helpful tips-
1. Choose an ideal domain
You can have different domains or subdomains for your multilingual web page,
It is also possible to make use of a single domain for all your content, but for that, you have to create a separate page for a language for the users, which they can switch to.
The best thing is to build the entire site in a different language using a separate subdomain.
2. Use the best software
Suppose you have made your decision to have a multilingual website. In that case, the next step is to choose the best website builder, which is inclusive of content management systems (CMS) that provide good support for creating multilingual websites.
A multilingual website builder that gives the best results at an affordable price is always the best option to go for.
3. Find ways to translate content
This can be tricky, but you need to find ways to translate your website content into the languages you want to have.
You may think relying on automatic solutions is a good option, but only a few tools can deliver the expected results.
It is best to translate content manually through a content translator who knows the core of the language.
4. Create a translation menu
A multilingual website builder should feature an interactive translation menu for the users. This means having a suitable spot on your website where you can show the options to switch the content to different languages.
This approach will make the users satisfied while trying to get things translated. Making such menus simple and minimal will help your website look elegant.
5. Optimise your multilingual site
With a website builder for multilingual, you can optimise the content according to the language your audience will choose, which includes optimising the URLs included in the webpage, analysing and using target keywords on those languages, solving meta descriptions, etc.
With a WordPress e-commerce site, you may also have to consider translating your media items based on your target customers, for specific products are meant for locations and cultures.
Conclusion
Adopting a multilingual option for your business is an excellent way to target and grow your traffic on your webpage.
The above tips will help your business expand and explore new markets and create a high-traffic online presence.
