William K. Halpin
In the last decade, e-Commerce businesses have reached high popularity. Besides, acquisition expenses have increased, making it more challenging and problematic for online companies to obtain new customers by paying advertisements.
Besides, in this particular competitive world, you should know that e-Commerce marketing is one of the most critical aspects that can help you along the way.
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That is the main reason why you should implement proper search engine optimization to reach more people organically and without paying hefty ads.
We have created a thorough list of tips you should follow in dealing with optimization processes with ease.
1.Keyword Strategy
You should know that search engines such as Google have a challenging job because they have to provide to numerous users relevant search results.
In case they provide lousy results, the business will go down as a result, which is why they have implemented ways to determine the best rankings possible.
Therefore, they have to pick the best pages for each search result that will meet the visitor’s intent, which they can determine through search queries.
We can differentiate three essential groups depending on user intent, including:
- Informational – These options indicate that a particular user wants to learn something such as “how to use an electric chainsaw,” “tips for finding the best chainsaw,” and many more.
- Commercial – Keywords that feature commercial intent mean that users want to purchase a particular product based on their preferences and needs.
- Navigational – Finally, these keywords can easily relate to a specific brand, product, and its location from their areas.
According to a single study, more than eighty percent of searches are information, while ten percent are transactional, and another ten are navigational.
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If you wish to create relevant keywords for an e-Commerce business, you should use the proper tools to help you out with the process.
As soon as you get relevant data, it would be best if you did the following:
- Highlight Competitor’s Keywords – You will find out that other websites and online marketplaces use specific keywords that help them reach more people than before. We recommend you to create a tab in which you can place and highlight the most effective ones to narrow your search.
- Categorize Each One – The main goal is to create a spreadsheet and implement various keywords based on your industry niche. Therefore, you should write for each one, whether it is navigational, informational, or commercial.
- Organize Them by CPC and Volume – The main goal is to target the ones that feature high CPC and volume, which will help you obtain more significant traffic as soon as you implement them correctly.
Keep in mind that when you decide to prioritize different opportunities, that will provide you with both realistic and straightforward options. You can use other prioritization models that focus on conversion or volume, depending on your preferences.
2.Intent Optimization
When you decide to start optimizing your official website and other pages, you should pay attention to keyword intent, which is critical for becoming relevant for search engines.
Generally, search intent is the main reason why a particular user wanted to search for something. It explains both motives and purposes users have when they type something in the search query.
It is vital to ensure that your website serves users, providing you with higher ranking, traffic, and income in the long run.
If you wish to determine a particular intent, you should consider the following:
- Analyze the Nature of Your Customers – You should know that keywords are essential indicators of purpose particular customers are using search engines in the first place. Therefore, you should check out whether you wish to implement commercial, informational or navigational options.
- Check Out For CPC – Each keyword comes with a specific cost-per-click that depends on the demand. Therefore, the higher demand, the higher expenses you will have to take. Generally, profitability will affect demand, which means that these keywords will convert much better than other options you can choose.
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When you find proper keywords you wish to implement, you should think about adding them in different areas of your site, including:
- Title – This is one of the most important on-site factors that will help you rank better than before.
- URL – Another crucial moment is to add on-site optimization. As soon as you publish the page, it would be best to implement keywords within an URL to ensure that Google crawlers understand you.
- Copy – On each page, you should implement a particular keyword several times, depending on the length of content.
