In web design, conversions describe the fulfillment of any goal planned for on the website. For ecommerce websites, this would commonly indicate an internet order. However, this need not be the case on other websites which may want for an individual to complete watching a certain video or to submit an enquiry form.
In our experience as web designer Singapore developers and online marketers, sales do not happen arbitrarily and are the result of a skillfully created customer journey. In this short article, we will be covering the design components, functions or approaches to stick to in order to produce a conversion optimized ecommerce website design.
Circular or excessive redirects
We brought up 301 redirections in the preceding section, being important tools to correct 404s. However, you should always be careful with making use of 301s. When multiple 301s are used, mistakenly or on purpose, a poor customer experience is produced. Imagine if you attempted to load a web page and were continuously rerouted. Not only would it take even more time, but it would look questionable too.
A substitute to redirections, are canonical links. Canonical links serve the purpose of informing Google of the primary web page to rate a search term for when you have replicated material. Particularly helpful on Shopping websites where there are variants of an item. This kind of web link avoids disarray for crawlers when going through a product’s pages.
Caution should be exercised when utilizing canonical links continuously. If you make the error of making a circular referral:
E.g. page A linked to web page B, web page B connected to page C, before Page C is connected back to web page A
Then crawling bots get confused and thus will index your website page unfavourably.
Giving user comforts
Over time, internet users have become accustomed to having defined website design attributes, formats and features. It would be in your company’s favour to adhere along with these expectations.
Go with expected placements
If you were to visit a number of e-commerce websites, you would discover that they often contain several typical arrangement features. This is not due to web developers being lazy and replicating the typical format. Rather, it is a function of helping customers to stay clear of becoming puzzled on your ecommerce shop.
- An instance would be the following placements:
- Company logo on the top left or centre
- Hamburger symbol on the top right
- Add to cart button in a contrasting colour positioned close to or listed below the item picture
- Multiple product preview choices
- Product specs discovered in line with add to cart button
When your website follows these methods, you help users become comfy faster on your website. This in turn enables them to maneuverer promptly to their desired destination.