Some day in the past, the advertising focus started to shift from regular mass media means to the online environment. Indeed, the majority of businesses currently rely on digital advertising campaigns when creating their strategies.
Many companies still use journals, TV, and newspapers as the medium for advertisement though. However, this approach is usually complemented by placing ads in the online environment.
As a user, you might have noticed that people are bombarded with tons of promotional e-mails, banners, and ads everywhere in the online environment. And this has actually come to the point where online ads are not paid much attention to already. Subsequently, the quality of conversions and the amount of sales is far from the intended objectives.
A native advertisement notion is a new approach in digital marketing. It stands for the uniformity of the website design and the ad styling. That way, an embedded advertisement looks as natural as possible on the website. Usually, a user even does not perceive this type of promotion as an ad.
What are the native ads platforms?
In a nutshell, a native ads platform or network is the place where advertisers and publishers meet their goals. One of those is LuckyAds, a native ads network, where webmasters could monetize their traffic and advertisers would find a relevant audience.
LuckyAds platform is aimed at developing and strengthening the native ad market. Also, bringing business owners, publishers, and advertisers together conceals a great potential to maximize the profits for each party.
A native ads platform is suitable for webmasters as it helps to monetize the content on their websites. When a business owner decides to place ads on the publisher’s website, the latter one will get paid.
To attract more advertisers, your website should look appealing of course. The more engaging its content and design are, the more sponsoring offers from the companies in the appropriate niche would arrive.
Using a native ads network is similar to paid advertising to some extent. However, you get many more benefits in this case as the native advertisements have been proved to be more effective.
Instead of the bright-colored banners and promoted ads, users will see an integrated piece of content on the website. A native ad usually does look like a regular ad we used to see. As a result, this would seem less intrusive and disruptive for the website visitors.
Types of native ads
There are several types of native ads which appear on the websites. All of them have one thing in common: their style is always in line with the website design. Therefore, they do not look like intrusive messages to website visitors.
Once you read a blog article, for example, you might usually notice the content suggestions within the text itself or at the bottom of the page. These elements usually match your interests based on the content you have just observed. There are high chances that you would be interested to learn more about the subject due to the contextual relevance of those integrated content suggestions.
When a user follows a content suggestion, the link takes to the advertiser’s website. Meanwhile, the page a visitor landed on does not usually look obtrusive at all. Within such circumstances, a person is not immediately forced to buy something. This approach does not create an obvious pressure to buy something, so a visitor feels free to explore the website further before finilizing a purchase decision.
This type of advertisement usually appears on social media platforms. You might have noticed this type of native ad on Instagram or Facebook. In-feed ads are integrated carefully and adhere to the main design style of a social media platform.
When a user scrolls down the news feed, the in-feed ad looks like a regular post. It might be even difficult to distinguish it from others. It reinforces a feeling of freedom for the potential consumer when exploring the native ads of this type.
Advertisers also prefer using custom ads as another form of native ad. Custom ads still correlate with the publisher’s website but those may be represented in various forms. Everything depends on the creativity of marketers and designers involved.
The benefits of native ads
At the moment, marketers heavily rely on native advertisement techniques as those appear to be highly beneficial for businesses.
Improved user reaction
Several years ago, the advertisement on the websites was usually in the form of banners. With the evolvement of the online environment, more and more banners appeared. Thus, users were not paying much attention to them any longer.
The increasing amount of businesses started to switch to the online presence which has resulted in a huge number of advertisements. Consequently, users just simply got tired of multiple messages bombarding them from everywhere.
Native ads have come in lieu of banners, and users seem to like them very much even without realizing that. It is also about human psychology – people do not want to be told what to do. They prefer making a decision on their own, so the native advertising provides a great opportunity to do that.
As the native ads are seamlessly integrated into the publisher’s website, the idea they conceal should also correlate with the page topic. As a result, the native ads are highly relevant to the publisher’s website and its visitors a priori.
Enlarged target audience
This benefit results from the relevance aspect mention above. When the subject of your native ad intersects with the topics on the publisher’s website, it will seem interesting for its visitors.
Once you have native ads on different websites, more people will get to know about your business. Consequently, your target audience will get larger, which leads to a higher number of page visits, conversions, and sales.
Much attention is dedicated to the design of every native ad. Unlike a banner, it should appear as an integrated part of the website. Thus, natives ads always appear on mobile and tablet screens.